Milk’s Favorite Cookie wins gets A+ for their new packaging. Though it really isn’t that new any more. However, it is an excellent example of doing things right. I always thought it was ridiculous to have to throw an Oreo bag into a zip lock bag. With the plastic tray, you couldn’t even seal it off with a clip.

Now however, they are easier to open, easier to seal bag and thus easier to consume. The easier to consume part is the key point for Nabisco. Way to go Nabisco.