The other night I was watching Ultimate Fighter Champion Rich Franklin vs Evan Tanner 2 when I saw a commercial that was completely out of place. I see absolutely no connection between a Cross necklace that you can see the Lord’s Prayer when you look through the center crystal and Ultimate Fighter Champion.
The money spent on that advertisement was almost totally wasted. There will never be a shortage of people who are ready to throw money away thinking it’s a marketing opportunity. Please do not put any money towards marketing without at least knowing your target, the demographics and reach of the marketing opportunity. This information is available in any media kit and could have easily saved IdeaVillage the time and money. Or better yet, trade the money spent on un-targeted tv shows for highly targeted social marketing opportunities. You will halve the reach, but quadruple the sales – funny the effect of proper targeting.