Michael Shipe Blog

Upping your position on the left side of search engine result pages is the cheapest form of internet marketing right. Aside from the cost of achieving a higher ranking of course. But having a high position does not cost a thing. So we found out that inbound links up our relevance and all of the sudden building links became the thing.

It is no wonder it became the thing. Building links is relatively easy, inexpensive and kind of fun for the swivel chair marketer. This spawned a whole slew of irrelevant opportunities to build links. Thankfully, search engines weight the importance of each link by the quality and relevance of the site providing the link.

Thus the Golden Rule of Link Building:

Establish links as if there were no search engines.