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	<title>Michael Shipe Blog &#187; ROMI</title>
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	<description>I cover many things here</description>
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		<title>Search Engine Marketing (SEM)</title>
		<link>http://www.michaelshipe.com/2009/01/search-engine-marketing-sem/</link>
		<comments>http://www.michaelshipe.com/2009/01/search-engine-marketing-sem/#comments</comments>
		<pubDate>Fri, 30 Jan 2009 04:10:38 +0000</pubDate>
		<dc:creator>Michael Shipe</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[ROMI]]></category>
		<category><![CDATA[Search engine marketing]]></category>
		<category><![CDATA[Search engine optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.michaelshipe.com/?p=198</guid>
		<description><![CDATA[I feel like I am becoming an expert in SEM. I have learned that the average person with 12 months of website analytics gets over $78,000. Wowza! Internet marketing is still growing because you can get the ROI on your &#8230; <a href="http://www.michaelshipe.com/2009/01/search-engine-marketing-sem/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I feel like I am becoming an expert in SEM. I have learned that the average person with 12 months of website analytics gets over $78,000. Wowza! Internet marketing is still growing because you can get the ROI on your marketing efforts &#8211; ROMI if you will.</p>
<p>Why do I feel like an expert? Reading blogs. Adage, Search Engine Watch, Web Analytics Association, etc. I also came across <a href="http://www.semmys.org/">http://www.semmys.org/</a> which I need to check out further.</p>
<p>I have also started offering some advice to some small web projects on how to improve their web presents. It is largess I know, but how else was I going to get a Dictionary.com word of the day into this blog?</p>
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