Tag: Search engine marketing
Golden Rule of Link Building
by Michael Shipe on Mar.26, 2009, under Internet Marketing, Marketing
Upping your position on the left side of search engine result pages is the cheapest form of internet marketing right. Aside from the cost of achieving a higher ranking of course. But having a high position does not cost a thing. So we found out that inbound links up our relevance and all of the sudden building links became the thing.
It is no wonder it became the thing. Building links is relatively easy, inexpensive and kind of fun for the swivel chair marketer. This spawned a whole slew of irrelevant opportunities to build links. Thankfully, search engines weight the importance of each link by the quality and relevance of the site providing the link.
Thus the Golden Rule of Link Building:
Establish links as if there were no search engines.
Search Engine Marketing (SEM)
by Michael Shipe on Jan.29, 2009, under Business, Internet Marketing
I feel like I am becoming an expert in SEM. I have learned that the average person with 12 months of website analytics gets over $78,000. Wowza! Internet marketing is still growing because you can get the ROI on your marketing efforts – ROMI if you will.
Why do I feel like an expert? Reading blogs. Adage, Search Engine Watch, Web Analytics Association, etc. I also came across http://www.semmys.org/ which I need to check out further.
I have also started offering some advice to some small web projects on how to improve their web presents. It is largess I know, but how else was I going to get a Dictionary.com word of the day into this blog?
